4 Key Tips to Improve NAP Consistency on Google My Business

Determining an NAP or (Name, Address, and Phone number.) is critical for retail stores to be easily found. This is why this information must be correct and up to date across the web to rank high in organic and local searches.

When users search for product or store information, Google performs searches with a business’s NAP information to decide which stores to display. Therefore, it is important that retail store owners make sure their NAP information is in a business’ Google My Business Account. Doing so will make it easier to appear in listings across the web.

Here are some tips to keep your NAP Consistency regulated and maintained.

1) Make a NAP Format and Stick to It

There are a few things to consider when creating a NAP format. Most importantly, you need to ensure that your NAP format is consistent across all of your online platforms.

Another thing to consider is how to best display your NAP. Some businesses choose to use a badge with their NAP on it. Others choose to use their NAP as text on their website.

2) List Your Business Under Local Categories

Google My Business allows entrepreneurs to list their business under up to five categories to help people find the type of business that they are looking for.

Here are some of the categories your business can be classified under:

  • Bank or financial institution
  • Clothing store
  • Golf course
  • Health club
  • Lodging
  • Movie theater
  • Park
  • Restaurant
  • Retail store
  • Shopping mall

Get creative with the categories that you use. You may find that you have more than one category that you can use.

3) Use Different Social Media Platforms

One of the biggest mistakes that people make when it comes to social media is that they only use one platform. They might use Facebook, but they don’t use Twitter, Instagram, or Snapchat. Or they might use Twitter, but they don’t use Facebook, Instagram, or Snapchat.

You can use the same content on each platform, but you need to change the way that you use it. Each social media platform is optimized for specific kinds of content. When you can maximize that, you can successfully spread your NAP.

4) Highlight Your NAP on the Website

Your website is one of the best places to put your NAP. You want to highlight it on the first page of your website. Ideally, you can put it in the sidebar or the header. You can also put it in the side panels that are applicable to you.

It’s important to have your Google My Business listing visible in several places on your website, including the homepage, contact page, and header/footer. You should also consider embedding a Google Map of your business address on your contact page. This helps with local SEO.


Google My Business is a powerful tool for local businesses and should be used in tandem with other local SEO strategies. If your business is not listed on Google My Business, you are missing out on an opportunity to increase your visibility and attract new customers.

Nerdalert Solutions is here to provide you with guidance on building your online presence. We are an SEO company in Riverside that can help you out. Get in touch with us today!




Read More

A Guide to ADA Compliance: What Does It Mean for Websites?

The Americans with Disabilities Act (ADA) compliance standards are a set of guidelines that organizations must follow to become accessible to people with disabilities. This includes people who use computers and smart devices. ADA compliance is an effort to make organizations inclusive and accessible to all people. By becoming accessible to all people, organizations can grow.

A Guide to ADA Compliance: What Does It Mean for Websites?

ADA compliance refers to the Americans with Disabilities Act, which is a set of laws that protect the rights of individuals with disabilities. These laws cover a wide range of areas, including employment, education, transportation, and access to public places. ADA compliance also extends to websites, meaning that all website owners must take steps to ensure that their sites are accessible to everyone, regardless of ability.

There are a few different ways to make a website compliant with the ADA. The most common method is to use web accessibility software, which can help to identify and fix any accessibility issues on your site. You can also hire a web accessibility consultant to review your site and make recommendations for improvements. Finally, you can use the Web Content Accessibility Guidelines (WCAG) to self-evaluate your site and make sure it meets all of the necessary standards.

Why Is ADA Compliance Important?

ADA compliance is important because it ensures that everyone has the same opportunities to access information and use services online. For people with disabilities, having a website that is accessible can make a big difference in their ability to participate in the online world.

In addition, ADA compliance is becoming increasingly important from a legal standpoint. In recent years, there have been a number of high-profile lawsuits filed against companies whose websites were not accessible to people with disabilities. In many cases, these lawsuits have resulted in significant settlements. As a result, it is important for all website owners to take steps to ensure that their sites are compliant with the ADA.

How Can I Make My Website ADA Compliant?

There are a number of ways that you can ensure that your website is compliant with the Americans with Disabilities Act. First, you should check to see if your site has all of the required features and functionality. The ADA requires that all websites be able to provide the same level of functionality to users with disabilities that they would be able to provide to users without disabilities. If your site does not provide the same level of functionality, you may need to add some features or make some changes.

Second, you should check to see if your site is compatible with screen reading software. Screen reading software is used by many people with disabilities in order to be able to access and use websites. If your site is not compatible with screen reading software, you may need to make some changes in order to make it compatible.

Third, you should check to see if your site is accessible to people who use assistive technology. Assistive technology includes a wide range of devices and software that can be used by people with disabilities in order to access and use websites. If your site is not accessible to people who use assistive technology, you may need to make some changes in order to make it accessible.

Finally, you should check to see if your site is accessible to people with disabilities who use text-based browsers. Text-based browsers are used by many people with disabilities in order to be able to access and use websites. If your site is not accessible to people who use text-based browsers, you may need to make some changes in order to make it accessible.


Creating an accessible website is not as difficult as it may seem. By following the tips in this article, you can create a site that is accessible to everyone, including people with disabilities.

If you are looking for a creative agency in California, come to Nerdalert Solutions. Nerdalert Solutions is a Digital Marketing Agency offering local marketing, and digital marketing company strategies based in Riverside. We are your local marketing experts! Search Engine Optimization Digital Marketing Social Media Marketing Web Design Nerds!

Read More

8 Web Design Tips to Improve Loading and Performance

Designing a website isn’t always about the aesthetics or the overall look of it. While the design itself matters a lot, the speed and efficiency of your website should also be at the top of your list. Now, designing a website that is both fast and efficient can be a daunting task. However, by following a few simple tips, you can create a website that both looks great and performs well. In this article, we will discuss some of the best ways to design a fast and efficient website.

1. Track Your Website’s Performance

Tracking your website’s performance is essential for ensuring that it is running as efficiently as possible. There are a number of tools and services that can help you do this, such as Google PageSpeed Insights and Pingdom. By tracking your website’s performance, you can identify any areas that need improvement and make the necessary changes.

2. Optimize Your Images

Images are an important part of any website, but they can also slow it down if they are not properly optimized. To optimize your images, you should save them in the correct file format and compress them to reduce the file size. You can also use a plugin like WP Smush to automatically optimize your images.

3. Minimize HTTP Requests

Every time a user visits a web page, their browser sends an HTTP request to the server. The more requests a website makes, the longer it will take to load. Therefore, it’s important to minimize the number of HTTP requests your website makes. To achieve this, you need to combine files wherever possible and use CSS instead of images for styling.

4. Use a Cache Plugin

A cache plugin can help speed up the loading of your website by caching your website’s static files (images, JavaScript, CSS, etc.). This will allow the browser to load these files from its local cache, which will result in a faster loading website. There are many different cache plugins available, so be sure to choose one that is compatible with your theme and other plugins.

5. Minimize the Use of Plugins

Plugins are often responsible for slowing down a website. If possible, minimize the use of plugins or use lighter alternatives.

6. Use a Fast Web Host

The type of web host you’re using plays a big role in the speed and performance of your website. Make sure to choose a reputable and fast web host to ensure that your website loads quickly for your users. Some considerations when choosing a web host include the number of servers they have, their response time, and the amount of bandwidth they offer.

7. Rely on a CDN

A Content Delivery Network (CDN) is a network of servers that caches web content for faster distribution. By using a CDN, you can reduce the load time of your website by sending requests to the nearest server. There are dozens of different CDNs available, so be sure to choose one that is compatible with your theme and other plugins.

8. Use JavaScript Sparingly

JavaScript is a powerful programming language that is used to create interactive web pages. While it can make your website more dynamic, it can also slow it down if not used properly. To avoid this, you should only use JavaScript when necessary and minify your code to reduce the file size.


Making your business website fast and efficient is key to attracting more customers and maximizing its potential. By following some simple tips, you can ensure that your company’s website loads quickly and is easy to use. Additionally, using online tools can help you optimize your website and make it even more efficient and reduce loading times.

If you want to make sure your website is running at peak performance at all times, it’s best to seek help from a professional web designer or developer. Nerdalert Solutions has the answer for you through our digital marketing services. We’re not here to just help you market your business, but we’re also a web design company in Riverside that can help you build a beautiful and functional website. Partner with us today, and let’s make your business stand out from the competition.


Read More

Why You Should Give Google Analytics 4 a Chance Today

Google Analytics is useful for gathering data from people using your website. However, if you’re using Universal Analytics, which is the previous version of Google Analytics, you will need to switch to Google Analytics 4. Therefore, it’s time to update and use the latest version of the platform. Aside from that, there are other reasons you should make the switch.

Better and More Customizable Interface

The newest version of Google Analytics has an improved interface that makes it easier to view your performance data, which includes the new interface. The UI is also more customizable than it was with the previous version. If you want to make further changes to your website and the structure of your data, the latest version gives you that option.

Have More Control Over Custom Reporting

While Universal Analytics has a wide variety of custom reports to choose from, with Google Analytics 4 you can create custom reports that suit your needs. You can also choose which data from sources will be displayed in your custom report. 

More Detailed Reporting

With the latest version, you can view a detailed analysis of your site’s performance right on the dashboard. It’s the same with Universal Analytics, but this time, you can view detailed information about the performance of your website.

Better Real-Time Data

The real-time data feature in Google Analytics 4 allows you to track your website’s and mobile apps’ real-time performance. This means you can track your traffic and performance even faster than before.

Experience the New Automatic Tracking

One handy feature in Google Analytics version 4 is called ‘Enhanced Measurement’. This feature automatically tracks the number of actions users take on your website, including when they scroll, click outbound links, or watch embedded YouTube videos. This means there is no need to set up custom tracking as you had to in Universal Analytics. These actions are automatically tracked for you.

More Effective Data Exporting

With Google Analytics 4, you can export a large amount of data to any type of file. You can export as many or as few columns as you want. You also get to export data to a CSV file, which can be easily opened in Excel. You can now easily get your data out of Google Analytics and use it in any way you want.

More Robust Cross-Device and Cross-Platform Tracking

Cross-device and cross-platform tracking is an important feature of Google Analytics. With Google Analytics 4, you can track a user’s device and platform. You can view the site’s performance on a list of platforms and devices and see how your content performed for each device.

To Sum Up

All in all, switching to the new Google Analytics 4 is a good idea. The new version has more features and is more customizable than the previous version. It can help you track your website’s performance even easier. Once your website’s data has been cloned to the new version of Google Analytics, you can then easily view your site’s performance data.

Nerdalert Solutions is a marketing agency in California that offers local marketing. Get in touch with us!

Read More

PageSpeed Optimization in 2022 and Its Importance

You may be wondering why your website’s bounce rate is so high or why your conversion rates aren’t higher. You’ve exerted so much effort into your web design, and you’re confident that your content is unique, relevant, and engaging. Even if the content is excellent, visitors can leave in a blink if your site loads too slowly.

PageSpeed optimization is a significant but often overlooked component of web design. Here, your trusted digital agency in California sheds light on this topic:

What Does PageSpeed Optimization Mean?

PageSpeed optimization is a collection of practices that aim to reduce a website’s load time. You can think of these practices as ways to improve the critical rendering path.

The critical rendering path refers to the tasks that a browser has to complete before it can render a page.

Making improvements to the critical rendering path improves a website’s loading time. These improvements also result in a better user experience.

PageSpeed optimization is also described as performance optimization, as speed is a critical contributing factor to site performance.

Why Does Page Speed Matter in 2022?

A website that loads too slowly is a turnoff for potential customers.

Most users have low interest in waiting for a website to load and a high willingness to abandon the site.

A one-second delay in page load results in an average loss of 7% in conversions.

This is why Google has released a new ranking signal for mobile-friendly sites. In addition to this, Google also penalized sites that load too slowly.

What Is LCP or Largest Contentful Paint?

The Largest Contentful Paint is a new performance metric that Google uses to evaluate website loading time. The Largest Contentful Paint is the first meaningful paint the browser displays on a page.

The page’s first meaningful paint is the first paint after a page’s content has fully loaded. The meaning of this term is that the page’s content becomes fully visible to a viewer. This also means that all page elements can be interacted with.

What Is FID or First Input Delay?

First Input Delay is another performance metric that Google uses to evaluate website loading time. First Input Delay refers to how long it takes for a user’s input to register after clicking on a site’s interactive element.

First Input Delay is what measures how long it takes for a user to interact with a site after the page has loaded.

First Input Delay is measured from the time the user clicks the element to the time the element responds.

What Is CLS or Cumulative Layout Shift?

Google uses CLS to evaluate website loading time and user experience. Cumulative Layout Shift is an indicator of scrolling performance.

Cumulative Layout Shift measures how often a layout reflows and blocks are added. A layout reflow takes place when elements in the page change their layout. A block is an area of the page containing a logical content unit.

Understanding PageSpeed Optimization

PageSpeed optimization is a complex subject.

However, you can still improve your page load time by making three basic optimizations.

You can increase your page’s speed by:

  • decreasing its total page load time
  • reducing the time spent in each of the page load phases 
  • improving the page’s connection time.


Knowing more about PageSpeed optimization is a great way to better understand how websites work. It is also an excellent way to learn about modern website design practices.

PageSpeed optimization is an integral part of website design, and it has a direct impact on your site’s loading time.

This is why you should take the time to understand this vital subject.

If you have any questions about PageSpeed optimization, you can contact an established digital agency in your area that can answer your queries and provide you with the right solutions, too. 

Nerdalert Solutions is a digital marketing agency in California that can help you with PageSpeed optimization and other services that can help your business grow online. Contact our experts today to learn more!

Read More

How to Improve Your Website Speed This 2022: 3 Vital Tips

Website page speed is a vital optimization factor for search engines. Google and other search engines use page speed as a ranking factor.

In fact, Google said that they use site speed as part of their ranking algorithm. They are taking websites’ loading speed into account in their ranking algorithm.

And search engines are the most critical sites for driving traffic to your website. Traffic leads to increased website visibility, and increased visibility drives more traffic.

Improving your website’s load time increases the number of visitors to your site. More visitors to your site means more potential customers, more leads, more opportunities to close sales, and higher revenue.

Here’s how you can achieve that in 2022!

Tip 1: Optimize the Images on Your Site

Images are typically the heaviest elements on a website. And as we all know, mobile devices are responsible for the vast majority of traffic these days. That means that your images are being shown on mobile devices too. If your site’s images are heavy, you risk decreasing your site’s speed.

To optimize your site’s images, you have to compress them. The two most common methods for compressing an image are:

  1. Compressing an image using a dedicated image editor (like Photoshop or Gimp). If you’re a Shopify user, there’s good news for you! Shopify has a built-in image compression tool, which will compress all the images on your site automatically.
  2. The other method to optimize your site’s images is to resize them appropriately. You don’t need a huge image to display on your website.

Tip 2: Convert GIFs Into Video Format

Animated GIFs are popular on e-commerce websites. However, GIFs are heavy and slow. If you replace your GIFs with videos, you can decrease your site’s loading time.

Shopify users can use a powerful app called Loom. Loom uses a third-party tool called GIF Optimizer, which is a very powerful tool that converts your GIFs into video format. The best part? You can do so with just one click!

Tip 3: Audit Your Analytics and Trackers

We often use too many websites and apps to track our progress. We use Google Analytics, Facebook Insights, Salesforce, Hubspot, AdWords, Twitter, and many more.

These tools and apps track and record users’ actions and activities using tracking code. The problem is that each tracking code you add to your website decreases your website’s loading time.

Fortunately, you can use Google’s PageSpeed Tool to audit your website’s tracking code.

When you submit your website to the tool, it will analyze it and show you a list of tracking codes. You can select the tracking code you want to remove and submit your website again. Google will show you a list of the tracking codes it removed. It also gives you an estimate of your website’s page speed improvement.


Improving your website’s speed is essential. But it’s only the first step. There are a lot of other things you can do to improve your site’s loading speed. This article summarizes the best practices you must follow to achieve your 2022 website goals. These best practices will help reduce your website’s loading time and improve the user experience.

You can get more information about these best practices if you work with a digital agency that is well-versed with the latest. Nerdalert Solutions is a web development company in Riverside that can help you improve your website performance. Work with us today!

Read More

The Various UX/UI Benefits and Trends This 2022

The past year was a big one for UI design, and this year is shaping up to be just as eventful. The trends that emerged in response to the challenges of 2021 are likely to continue to evolve 2022 as new tools and technologies become available. That said, it is important to know each and every one of them so that we may be able to make the most of them.

Below are just a few notable examples.

1. Dark Mode

Dark Mode is nothing new, but in 2022 it became more popular. This is a feature that allows users to switch from the regular background to a darker one. A dark mode makes it easier on the eyes and is more suitable for night usage. Some companies like Twitter and Facebook have introduced dark modes for their users. The concept might sound simple, but it is quite hard to get your head around. Designing with dark mode requires a lot of thought and consideration.

2. Voice UI

This is, in fact, one of the most innovative UI trends of 2022. The introduction of voice UI has led to the demise of buttons and handles. With voice UI, the whole process is automated. You just have to speak, and the machine will do everything that you ask it to do. It is also very efficient as well. Voice UI is also making things easier for the user. It is, in fact, very convenient to ask a machine to do what you want than to go through the troubles of finding the relevant buttons and handles.

3. Virtual Reality (VR)

Virtual reality is no longer something out of sci-fi movies. It is an everyday thing. It has been, in fact, designed to make your life easier. In 2022, seeing people using their VR devices everywhere was not unusual. In fact, it has now become a basic need in many people’s lives. With VR, you can do a lot of things like watch movies and TV shows, listen to music and even attend a meeting. All you need is to put on the VR glasses, and you are good to go.

4. Scroll-Hijacking

As you browse through your feed, you will find that content is automatically loading as you scroll down the screen. This is called scroll hijacking. This is a good strategy for brands as it ensures that their attention is held for longer periods of time. This allows brands to get their message across or sell their product as the user is engaged for longer periods.

5. Vertical Videos

The introduction of high definition has been the reason for the emergence of vertical videos. With the consistent increase in the demand for high-resolution content, it is not a surprise that videos too had to change. Vertical videos allow you to get more content on a single screen. With more and more users preferring mobile phones, vertical videos are definitely the way to go. The introduction of Instagram TV has also popularized this trend.

6. Glassmorphism

We have already seen a lot of physical changes and alterations. This, however, is something new. It is the addition of physical and digital elements to enhance the user experience. The result is a blend of the two physical and digital worlds. In 2022, we saw this brought about by wearables, smart furniture, and even countertops. This trend is changing our perception of the physical world and reshaping how we interact.


Some of the trends that we have outlined above might not necessarily take off in 2022. However, it is not difficult to see that they are definitely shaping up to be the trends of tomorrow. The way we use interfaces and how we interact with machines will be totally different from how we do it today. One thing is certain – as we go deeper into the future, the changes that we will see will be huge.

If you are looking for a reliable web design company in Riverside, CA, look no further than our expertise here at Nerdalert Solutions. We are a Digital Marketing Agency offering local marketing, and digital marketing company strategies based in Riverside. Call us today and let us boost your website’s UX/UI in no time!

Read More

5 Factors to Consider in Creating a HIPAA-Compliant Website

The Health Insurance Portability and Accountability Act (HIPAA) is a law protecting patients’ privacy to ensure confidentiality, integrity, and availability of protected health information (PHI). The rules apply to all types of PHI, even those available on digital platforms like the internet.

Not every website must abide by the HIPAA compliance guidelines. However, if the website collects, displays, stores, processes, and transmits PHI, creating a HIPAA-compliant website should be the company’s utmost priority. But which factors should doctors, hospital managers, and other professionals in the medical industry consider in making a HIPAA-compliant website? Here are some ideas.

1. SSL Certificate

The first key security measure is to have an SSL Certificate installed. Your website uses HTTPS to communicate with users. It ensures that their communication is encrypted and protected from cybercriminals. It’s a vital tool in protecting your company from e-criminals as well.

2. Chosen Server

Choosing the correct server for your website is also an essential factor in creating a HIPAA-compliant website. It should be secure, compliant, and above all, reliable. If the server is not dedicated, it could affect the availability and performance of your website, which are essential in meeting the privacy and security requirements.

3. Encryption

Encryption is an essential step in creating a HIPAA-compliant website. To protect the data being transmitted to and from your website, it’s vital to have HTTPS installed and encrypted form fields. More importantly, the encryption is not only applied to the data in transit but also to the data that is being stored in your database.

4. Access Control

Access control is another crucial factor in creating a HIPAA-compliant website. In this case, access control means segregation of duties between the company’s employees and the IT department or code writers. The former shouldn’t be able to modify the code. It brings us to the next point.

5. Audit Trail

Another critical factor for companies in creating a HIPAA-compliant website is the audit trail. You must know who has modified your website, when, and how. It also helps you identify any code breaches. The audit trail must be kept in a secure location and should not be accessible by anyone other than the HIPAA compliance officer or auditors.

Importance of Complying with HIPAA

When it comes to HIPAA, the main objective of the law is to protect patients’ privacy. The HIPAA Privacy Rule applies to all covered entities that use or disclose protected health information (PHI). The covered entities are health plans, hospitals, physician offices, pharmacies, and many more healthcare providers.

The HIPAA Security Rule regulates how covered entities deal with electronically protected health information (ePHI). It explains how to safeguard ePHI from breaches and unauthorized access. The HIPAA Act is enforced through the U.S. Department of Health and Human Services (HHS) and the Office for Civil Rights (OCR). Any entity that violates the HIPAA regulations could be subject to fines of up to $50,000 and $1.5 million per violation if the violation were intentional.


Creating a HIPAA-compliant website is not for the faint at heart. You must ensure that you have the right team, that you’re using the most secure and compliant technologies, and that your website’s design and functionality are pleasing to the eyes and safe.

If you’re unsure how to create a HIPAA-compliant website, you can always get help from a HIPAA Compliance Company like Nerdalert Solutions. We can ensure that your website meets the requirements set by HIPAA to ensure seamless business.

Nerdalert Solutions is a creative agency offering digital marketing solutions. Our goal is to help clients build a website catered to their needs. We also provide reputation management, ensuring companies the assistance they need in building their online presence. Take the following steps in making your business stand out by booking an appointment with us today.

Read More