Category: Online Marketing

Why You Should Give Google Analytics 4 a Chance Today

Google Analytics is useful for gathering data from people using your website. However, if you’re using Universal Analytics, which is the previous version of Google Analytics, you will need to switch to Google Analytics 4. Therefore, it’s time to update and use the latest version of the platform. Aside from that, there are other reasons you should make the switch.

Better and More Customizable Interface

The newest version of Google Analytics has an improved interface that makes it easier to view your performance data, which includes the new interface. The UI is also more customizable than it was with the previous version. If you want to make further changes to your website and the structure of your data, the latest version gives you that option.

Have More Control Over Custom Reporting

While Universal Analytics has a wide variety of custom reports to choose from, with Google Analytics 4 you can create custom reports that suit your needs. You can also choose which data from sources will be displayed in your custom report. 

More Detailed Reporting

With the latest version, you can view a detailed analysis of your site’s performance right on the dashboard. It’s the same with Universal Analytics, but this time, you can view detailed information about the performance of your website.

Better Real-Time Data

The real-time data feature in Google Analytics 4 allows you to track your website’s and mobile apps’ real-time performance. This means you can track your traffic and performance even faster than before.

Experience the New Automatic Tracking

One handy feature in Google Analytics version 4 is called ‘Enhanced Measurement’. This feature automatically tracks the number of actions users take on your website, including when they scroll, click outbound links, or watch embedded YouTube videos. This means there is no need to set up custom tracking as you had to in Universal Analytics. These actions are automatically tracked for you.

More Effective Data Exporting

With Google Analytics 4, you can export a large amount of data to any type of file. You can export as many or as few columns as you want. You also get to export data to a CSV file, which can be easily opened in Excel. You can now easily get your data out of Google Analytics and use it in any way you want.

More Robust Cross-Device and Cross-Platform Tracking

Cross-device and cross-platform tracking is an important feature of Google Analytics. With Google Analytics 4, you can track a user’s device and platform. You can view the site’s performance on a list of platforms and devices and see how your content performed for each device.

To Sum Up

All in all, switching to the new Google Analytics 4 is a good idea. The new version has more features and is more customizable than the previous version. It can help you track your website’s performance even easier. Once your website’s data has been cloned to the new version of Google Analytics, you can then easily view your site’s performance data.

Nerdalert Solutions is a marketing agency in California that offers local marketing. Get in touch with us!

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How to Improve Your Website Speed This 2022: 3 Vital Tips

Website page speed is a vital optimization factor for search engines. Google and other search engines use page speed as a ranking factor.

In fact, Google said that they use site speed as part of their ranking algorithm. They are taking websites’ loading speed into account in their ranking algorithm.

And search engines are the most critical sites for driving traffic to your website. Traffic leads to increased website visibility, and increased visibility drives more traffic.

Improving your website’s load time increases the number of visitors to your site. More visitors to your site means more potential customers, more leads, more opportunities to close sales, and higher revenue.

Here’s how you can achieve that in 2022!

Tip 1: Optimize the Images on Your Site

Images are typically the heaviest elements on a website. And as we all know, mobile devices are responsible for the vast majority of traffic these days. That means that your images are being shown on mobile devices too. If your site’s images are heavy, you risk decreasing your site’s speed.

To optimize your site’s images, you have to compress them. The two most common methods for compressing an image are:

  1. Compressing an image using a dedicated image editor (like Photoshop or Gimp). If you’re a Shopify user, there’s good news for you! Shopify has a built-in image compression tool, which will compress all the images on your site automatically.
  2. The other method to optimize your site’s images is to resize them appropriately. You don’t need a huge image to display on your website.

Tip 2: Convert GIFs Into Video Format

Animated GIFs are popular on e-commerce websites. However, GIFs are heavy and slow. If you replace your GIFs with videos, you can decrease your site’s loading time.

Shopify users can use a powerful app called Loom. Loom uses a third-party tool called GIF Optimizer, which is a very powerful tool that converts your GIFs into video format. The best part? You can do so with just one click!

Tip 3: Audit Your Analytics and Trackers

We often use too many websites and apps to track our progress. We use Google Analytics, Facebook Insights, Salesforce, Hubspot, AdWords, Twitter, and many more.

These tools and apps track and record users’ actions and activities using tracking code. The problem is that each tracking code you add to your website decreases your website’s loading time.

Fortunately, you can use Google’s PageSpeed Tool to audit your website’s tracking code.

When you submit your website to the tool, it will analyze it and show you a list of tracking codes. You can select the tracking code you want to remove and submit your website again. Google will show you a list of the tracking codes it removed. It also gives you an estimate of your website’s page speed improvement.

Conclusion

Improving your website’s speed is essential. But it’s only the first step. There are a lot of other things you can do to improve your site’s loading speed. This article summarizes the best practices you must follow to achieve your 2022 website goals. These best practices will help reduce your website’s loading time and improve the user experience.

You can get more information about these best practices if you work with a digital agency that is well-versed with the latest. Nerdalert Solutions is a web development company in Riverside that can help you improve your website performance. Work with us today!

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7 Epic Inbound Marketing Resources Every Business Can Learn From | Online Digital Marketing Courses

I like to think of inbound marketing as the true charmer of digital marketing. But before you become horrified and start imagining broken promises and angry customers left disillusioned and disappointed, let me explain a little further…Inbound marketing delivers on its promises.

It helps businesses understand what people want, need and crave and helps them get to grips with the tactics that will ultimately keep their customers satisfied. But instead of whispering sweet nothings in their ears – it actually gives customers what they’ve asked for in the form of compelling content, relevant search terms and personalised and meaningful messages.

You see, inbound marketing is the most cost-effective and authentic way to win your customers’ hearts and minds. And that makes it a skill that you simply cannot afford not to master…

The Best Inbound Marketing Academy:

HubSpot, the kings of inbound marketing have developed a learning academy for budding inbound marketers to journey through and graduate from. The comprehensive course consists of a series of engaging training videos, in-depth user guides and how-to articles. The learning academy helps you get to grips with inbound marketing basics like blogging, social media, building landing pages and running email marketing campaigns.

Top Tip: You can earn your Inbound Certification for free – after you’ve studied the resources, take the exam so you can proudly display it on your LinkedIn profile.

The Best Inbound Marketing Library:

Moz’s ‘Learn SEO and Search Marketing’ library contains a wealth of in-depth, how-to articles that every budding inbound marketer should investigate. You’ll learn everything you need to begin your SEO journey, including getting to grips with the basic terms and tactics that form a powerful inbound strategy. You’ll discover how to conduct effective keyword targeting along with the importance of on-page optimization, taking into account everything from meta descriptions and schema structured data to duplicate content and mobile optimized websites.

But the inbound fun doesn’t end there – you’ll also enjoy SEO quizzes, industry surveys, technical guides, educational video bundles and lots more. For additional lessons, Moz Academy is worth a flick through. Word of warning though – there are so many great resources available that you might be browsing for a while so make sure you curl up with a coffee first and pause that Netflix show.

The Best SEO Community:

You can sign up to the Moz Community for free. And we’d certainly recommend you do so as there are so plenty of unmissable inbound marketing resources to avail of. For example, you can register for their upcoming webinars (or Mozinars) which are fairly regular and cover a vast array of SEO topics and you can, of course, watch a series of previously recorded webinars also. You will be kept up to date with upcoming events, can avail of unlimited Open Site Explorer Reports and have the opportunity to ask and answer questions in the Q&A forum.

However, the best part is that you get to write and submit your own blog posts for review. The Moz Community only publishes in-depth, quality posts that add true value to the reader so make sure you read their guidelines in full before submitting a draft. Writing about a subject is often the best way to learn. And as an absolute bonus you’ll get your name out to a premium audience. There’s no better way to establish your own credibility in the inbound marketing industry.

Best Community For: Making a well-respected name for yourself in the industry and learning from influential sources.

The Best Inbound Marketing Blogs:

Inbound.org is an exciting online forum that publishes daily articles, opinions and quotes from inbound professionals at all industry levels, from well-known influencers to complete newbies. Submissions can be voted up or down, allowing visitors to discover the best, newest and most-on-topic inbound articles around.

Discussions on the latest SEO updates can get fairly heated – this is a great hub for viewing both sides of the argument and allowing you to form your own opinions about new industry trends and news. Interaction is also very much encouraged, making this the ideal community to visit to ask questions, pose thoughts and make connections.

Best Blog For: Helping you discover the most popular and influential inbound blog posts of the moment.

Search Engine Land is a rather compelling daily publication that focuses on all aspects of the search marketing industry. You can look forward to breaking news stories and industry trends alongside new feature announcements and algorithm changes at the likes of Google and other search engine giants. This is the first place we recommend turning to for industry news – a must-read for your morning commute.

Best Blog For: Helping you get to grips with industry news, algorithm changes and SEO updates.

Learning how to create valuable content is one of the most important components of inbound marketing. And no-one knows their content marketing quite like the Content Marketing Institute. They provide a wealth of content marketing resources, including industry benchmarks and trends, original whitepapers, podcasts and webinars. Their White Paper and eBook Library is a must-visit – a true treasure trove of content marketing advice from industry experts.

The blog is home to a number of awesome articles written about blogging, content strategy and storytelling best practices that will help you dramatically enhance the power of your inbound marketing mission. Another big bonus is that it keeps you updated with the latest content marketing events that often have a heavy inbound marketing focus.

Best Blog For: Learning how to master content marketing and understanding what it takes to provide true value for customers.

Just like content marketing, social media is an essential component of any effective inbound marketing strategy. It is especially important to learn how to identify and connect with industry influencers with large social media followings who can significantly propel the reach of your content.

You’ll learn how to do this and lots more by reading Social Media Examiner regularly. The blog is packed full of quality articles about all things social media, including Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest and more. It also often includes expert opinions, influencer interviews and best-practice case studies.

Best Blog For: Helping you learn how to use social media to attract customers towards your brand and build valuable communities in the process.

Want to become an Inbound Marketing Specialist? Our Online Professional Diploma in Search Marketing is created, validated and accredited by industry experts and will give you the specialist knowledge needed to thrive in the field.

About Zara Burke

Zara is the Digital Marketing Institute’s Digital Marketing Executive. She writes about all things digital marketing, including search, social media, email, mobile and Analytics. Her core passions are content creation and small business strategy.

https://digitalmarketinginstitute.com/blog/7-epic-inbound-marketing-resources-every-business-can-learn

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