Google Analytics is useful for gathering data from people using your website. However, if you’re using Universal Analytics, which is the previous version of Google Analytics, you will need to switch to Google Analytics 4. Therefore, it’s time to update and use the latest version of the platform. Aside from that, there are other reasons you should make the switch.
Better and More Customizable Interface
The newest version of Google Analytics has an improved interface that makes it easier to view your performance data, which includes the new interface. The UI is also more customizable than it was with the previous version. If you want to make further changes to your website and the structure of your data, the latest version gives you that option.
Have More Control Over Custom Reporting
While Universal Analytics has a wide variety of custom reports to choose from, with Google Analytics 4 you can create custom reports that suit your needs. You can also choose which data from sources will be displayed in your custom report.
More Detailed Reporting
With the latest version, you can view a detailed analysis of your site’s performance right on the dashboard. It’s the same with Universal Analytics, but this time, you can view detailed information about the performance of your website.
Better Real-Time Data
The real-time data feature in Google Analytics 4 allows you to track your website’s and mobile apps’ real-time performance. This means you can track your traffic and performance even faster than before.
Experience the New Automatic Tracking
One handy feature in Google Analytics version 4 is called ‘Enhanced Measurement’. This feature automatically tracks the number of actions users take on your website, including when they scroll, click outbound links, or watch embedded YouTube videos. This means there is no need to set up custom tracking as you had to in Universal Analytics. These actions are automatically tracked for you.
More Effective Data Exporting
With Google Analytics 4, you can export a large amount of data to any type of file. You can export as many or as few columns as you want. You also get to export data to a CSV file, which can be easily opened in Excel. You can now easily get your data out of Google Analytics and use it in any way you want.
More Robust Cross-Device and Cross-Platform Tracking
Cross-device and cross-platform tracking is an important feature of Google Analytics. With Google Analytics 4, you can track a user’s device and platform. You can view the site’s performance on a list of platforms and devices and see how your content performed for each device.
To Sum Up
All in all, switching to the new Google Analytics 4 is a good idea. The new version has more features and is more customizable than the previous version. It can help you track your website’s performance even easier. Once your website’s data has been cloned to the new version of Google Analytics, you can then easily view your site’s performance data.