Why You Should Give Google Analytics 4 a Chance Today

Google Analytics is useful for gathering data from people using your website. However, if you’re using Universal Analytics, which is the previous version of Google Analytics, you will need to switch to Google Analytics 4. Therefore, it’s time to update and use the latest version of the platform. Aside from that, there are other reasons you should make the switch.

Better and More Customizable Interface

The newest version of Google Analytics has an improved interface that makes it easier to view your performance data, which includes the new interface. The UI is also more customizable than it was with the previous version. If you want to make further changes to your website and the structure of your data, the latest version gives you that option.

Have More Control Over Custom Reporting

While Universal Analytics has a wide variety of custom reports to choose from, with Google Analytics 4 you can create custom reports that suit your needs. You can also choose which data from sources will be displayed in your custom report. 

More Detailed Reporting

With the latest version, you can view a detailed analysis of your site’s performance right on the dashboard. It’s the same with Universal Analytics, but this time, you can view detailed information about the performance of your website.

Better Real-Time Data

The real-time data feature in Google Analytics 4 allows you to track your website’s and mobile apps’ real-time performance. This means you can track your traffic and performance even faster than before.

Experience the New Automatic Tracking

One handy feature in Google Analytics version 4 is called ‘Enhanced Measurement’. This feature automatically tracks the number of actions users take on your website, including when they scroll, click outbound links, or watch embedded YouTube videos. This means there is no need to set up custom tracking as you had to in Universal Analytics. These actions are automatically tracked for you.

More Effective Data Exporting

With Google Analytics 4, you can export a large amount of data to any type of file. You can export as many or as few columns as you want. You also get to export data to a CSV file, which can be easily opened in Excel. You can now easily get your data out of Google Analytics and use it in any way you want.

More Robust Cross-Device and Cross-Platform Tracking

Cross-device and cross-platform tracking is an important feature of Google Analytics. With Google Analytics 4, you can track a user’s device and platform. You can view the site’s performance on a list of platforms and devices and see how your content performed for each device.

To Sum Up

All in all, switching to the new Google Analytics 4 is a good idea. The new version has more features and is more customizable than the previous version. It can help you track your website’s performance even easier. Once your website’s data has been cloned to the new version of Google Analytics, you can then easily view your site’s performance data.

Nerdalert Solutions is a marketing agency in California that offers local marketing. Get in touch with us!

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PageSpeed Optimization in 2022 and Its Importance

You may be wondering why your website’s bounce rate is so high or why your conversion rates aren’t higher. You’ve exerted so much effort into your web design, and you’re confident that your content is unique, relevant, and engaging. Even if the content is excellent, visitors can leave in a blink if your site loads too slowly.

PageSpeed optimization is a significant but often overlooked component of web design. Here, your trusted digital agency in California sheds light on this topic:

What Does PageSpeed Optimization Mean?

PageSpeed optimization is a collection of practices that aim to reduce a website’s load time. You can think of these practices as ways to improve the critical rendering path.

The critical rendering path refers to the tasks that a browser has to complete before it can render a page.

Making improvements to the critical rendering path improves a website’s loading time. These improvements also result in a better user experience.

PageSpeed optimization is also described as performance optimization, as speed is a critical contributing factor to site performance.

Why Does Page Speed Matter in 2022?

A website that loads too slowly is a turnoff for potential customers.

Most users have low interest in waiting for a website to load and a high willingness to abandon the site.

A one-second delay in page load results in an average loss of 7% in conversions.

This is why Google has released a new ranking signal for mobile-friendly sites. In addition to this, Google also penalized sites that load too slowly.

What Is LCP or Largest Contentful Paint?

The Largest Contentful Paint is a new performance metric that Google uses to evaluate website loading time. The Largest Contentful Paint is the first meaningful paint the browser displays on a page.

The page’s first meaningful paint is the first paint after a page’s content has fully loaded. The meaning of this term is that the page’s content becomes fully visible to a viewer. This also means that all page elements can be interacted with.

What Is FID or First Input Delay?

First Input Delay is another performance metric that Google uses to evaluate website loading time. First Input Delay refers to how long it takes for a user’s input to register after clicking on a site’s interactive element.

First Input Delay is what measures how long it takes for a user to interact with a site after the page has loaded.

First Input Delay is measured from the time the user clicks the element to the time the element responds.

What Is CLS or Cumulative Layout Shift?

Google uses CLS to evaluate website loading time and user experience. Cumulative Layout Shift is an indicator of scrolling performance.

Cumulative Layout Shift measures how often a layout reflows and blocks are added. A layout reflow takes place when elements in the page change their layout. A block is an area of the page containing a logical content unit.

Understanding PageSpeed Optimization

PageSpeed optimization is a complex subject.

However, you can still improve your page load time by making three basic optimizations.

You can increase your page’s speed by:

  • decreasing its total page load time
  • reducing the time spent in each of the page load phases 
  • improving the page’s connection time.


Knowing more about PageSpeed optimization is a great way to better understand how websites work. It is also an excellent way to learn about modern website design practices.

PageSpeed optimization is an integral part of website design, and it has a direct impact on your site’s loading time.

This is why you should take the time to understand this vital subject.

If you have any questions about PageSpeed optimization, you can contact an established digital agency in your area that can answer your queries and provide you with the right solutions, too. 

Nerdalert Solutions is a digital marketing agency in California that can help you with PageSpeed optimization and other services that can help your business grow online. Contact our experts today to learn more!

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How to Improve Your Website Speed This 2022: 3 Vital Tips

Website page speed is a vital optimization factor for search engines. Google and other search engines use page speed as a ranking factor.

In fact, Google said that they use site speed as part of their ranking algorithm. They are taking websites’ loading speed into account in their ranking algorithm.

And search engines are the most critical sites for driving traffic to your website. Traffic leads to increased website visibility, and increased visibility drives more traffic.

Improving your website’s load time increases the number of visitors to your site. More visitors to your site means more potential customers, more leads, more opportunities to close sales, and higher revenue.

Here’s how you can achieve that in 2022!

Tip 1: Optimize the Images on Your Site

Images are typically the heaviest elements on a website. And as we all know, mobile devices are responsible for the vast majority of traffic these days. That means that your images are being shown on mobile devices too. If your site’s images are heavy, you risk decreasing your site’s speed.

To optimize your site’s images, you have to compress them. The two most common methods for compressing an image are:

  1. Compressing an image using a dedicated image editor (like Photoshop or Gimp). If you’re a Shopify user, there’s good news for you! Shopify has a built-in image compression tool, which will compress all the images on your site automatically.
  2. The other method to optimize your site’s images is to resize them appropriately. You don’t need a huge image to display on your website.

Tip 2: Convert GIFs Into Video Format

Animated GIFs are popular on e-commerce websites. However, GIFs are heavy and slow. If you replace your GIFs with videos, you can decrease your site’s loading time.

Shopify users can use a powerful app called Loom. Loom uses a third-party tool called GIF Optimizer, which is a very powerful tool that converts your GIFs into video format. The best part? You can do so with just one click!

Tip 3: Audit Your Analytics and Trackers

We often use too many websites and apps to track our progress. We use Google Analytics, Facebook Insights, Salesforce, Hubspot, AdWords, Twitter, and many more.

These tools and apps track and record users’ actions and activities using tracking code. The problem is that each tracking code you add to your website decreases your website’s loading time.

Fortunately, you can use Google’s PageSpeed Tool to audit your website’s tracking code.

When you submit your website to the tool, it will analyze it and show you a list of tracking codes. You can select the tracking code you want to remove and submit your website again. Google will show you a list of the tracking codes it removed. It also gives you an estimate of your website’s page speed improvement.


Improving your website’s speed is essential. But it’s only the first step. There are a lot of other things you can do to improve your site’s loading speed. This article summarizes the best practices you must follow to achieve your 2022 website goals. These best practices will help reduce your website’s loading time and improve the user experience.

You can get more information about these best practices if you work with a digital agency that is well-versed with the latest. Nerdalert Solutions is a web development company in Riverside that can help you improve your website performance. Work with us today!

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The Various UX/UI Benefits and Trends This 2022

The past year was a big one for UI design, and this year is shaping up to be just as eventful. The trends that emerged in response to the challenges of 2021 are likely to continue to evolve 2022 as new tools and technologies become available. That said, it is important to know each and every one of them so that we may be able to make the most of them.

Below are just a few notable examples.

1. Dark Mode

Dark Mode is nothing new, but in 2022 it became more popular. This is a feature that allows users to switch from the regular background to a darker one. A dark mode makes it easier on the eyes and is more suitable for night usage. Some companies like Twitter and Facebook have introduced dark modes for their users. The concept might sound simple, but it is quite hard to get your head around. Designing with dark mode requires a lot of thought and consideration.

2. Voice UI

This is, in fact, one of the most innovative UI trends of 2022. The introduction of voice UI has led to the demise of buttons and handles. With voice UI, the whole process is automated. You just have to speak, and the machine will do everything that you ask it to do. It is also very efficient as well. Voice UI is also making things easier for the user. It is, in fact, very convenient to ask a machine to do what you want than to go through the troubles of finding the relevant buttons and handles.

3. Virtual Reality (VR)

Virtual reality is no longer something out of sci-fi movies. It is an everyday thing. It has been, in fact, designed to make your life easier. In 2022, seeing people using their VR devices everywhere was not unusual. In fact, it has now become a basic need in many people’s lives. With VR, you can do a lot of things like watch movies and TV shows, listen to music and even attend a meeting. All you need is to put on the VR glasses, and you are good to go.

4. Scroll-Hijacking

As you browse through your feed, you will find that content is automatically loading as you scroll down the screen. This is called scroll hijacking. This is a good strategy for brands as it ensures that their attention is held for longer periods of time. This allows brands to get their message across or sell their product as the user is engaged for longer periods.

5. Vertical Videos

The introduction of high definition has been the reason for the emergence of vertical videos. With the consistent increase in the demand for high-resolution content, it is not a surprise that videos too had to change. Vertical videos allow you to get more content on a single screen. With more and more users preferring mobile phones, vertical videos are definitely the way to go. The introduction of Instagram TV has also popularized this trend.

6. Glassmorphism

We have already seen a lot of physical changes and alterations. This, however, is something new. It is the addition of physical and digital elements to enhance the user experience. The result is a blend of the two physical and digital worlds. In 2022, we saw this brought about by wearables, smart furniture, and even countertops. This trend is changing our perception of the physical world and reshaping how we interact.


Some of the trends that we have outlined above might not necessarily take off in 2022. However, it is not difficult to see that they are definitely shaping up to be the trends of tomorrow. The way we use interfaces and how we interact with machines will be totally different from how we do it today. One thing is certain – as we go deeper into the future, the changes that we will see will be huge.

If you are looking for a reliable web design company in Riverside, CA, look no further than our expertise here at Nerdalert Solutions. We are a Digital Marketing Agency offering local marketing, and digital marketing company strategies based in Riverside. Call us today and let us boost your website’s UX/UI in no time!

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