Digital transformation has shown us a new face of marketing. With the increased use of electronic gadgets and the IoT (Internet of Things), the gap between businesses and customers have reduced to...
Every user requires a single access point instead of multiple interfaces which are well connected, smart and fast. Almost every industry is investing in Internet of Things (IoT) recently. IoT is one of...
Artificial intelligence is the new trend in tech and marketing. Consumers are loving it. What’s the ultimate goal of any brand or business? Engaging customers. But what does engagement really mean in 2017?...
As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the average person spends around...
WHAT THE SMALL BUSINESS OWNER NEEDS TO KNOW NOW. I had the pleasure of attending Social Media Summit 2017 at Croke Park, Dublin on 11th & 12th April 2017. The event took place over two days...
I like to think of inbound marketing as the true charmer of digital marketing. But before you become horrified and start imagining broken promises and angry customers left disillusioned and disappointed,...
